SOON, Page Speed Will Be A Ranking Factor for Mobile!
Have you ever clicked onto a website and had to wait for quite some time before a page loads? According to a study, 22 seconds is the average time needed to for a mobile landing page to fully load, but 53% of a mobile site visit is abandoned if it takes more than 3 seconds to load.
Page speed has been a ranking factor since 2010, but it was mainly focused on desktop searches. Right now, Google has just announced that they will be making page speed as a mobile search ranking factor starting from July 2018 onwards! Now, don’t panic. If you’re reading this, you still have ample of time to prepare your web pages and make some improvements to your website.
Here, let me tell you why speed matters.
1. User Experience
Nowadays, people consume media on the go, mostly using their mobile devices. They compare prices online in the grocery store or they search for something while in line at McDonald's. They expect to get the information they want quickly, hence people are expecting a fast user experience and they don’t have the time to wait for a slow page to load.
2. Organic Search Ranking
While high-speed web pages do not necessarily give you a #1 ranking on the Google Search Results Page, it is definitely an advantage to your website.
Here is an example: if two websites have the same content, relevancy and authority, page speed might then come into play. It can push one website ahead of the other.
3. AdWords Quality Score
Adwords quality score determines your ad rank, and it consists of expected click-through rate, ad relevance, and landing page experience. Now, what do you mean by landing page experience? Landing page experience means how easy it is to navigate your webpage, how fast the page loads, or how well it is for people to get what they are looking for. Hence, users are more likely to take an action or convert on fast web pages.
In conclusion, page speed really affects a user’s experience. Assume that you love pizza. You order pizza delivery oftenly, but the delivery time starts to get slower & slower. I am sure you will end up moving on to something else, or switch to another pizza delivery vendor. This clearly shows that speed plays an important role in user experience, whether in the traditional way or in the digital industry.
If you are thinking of getting your page speed checked right now, try using PageSpeed Insights, a tool by Google. Not only it is free to use, they also provide you with page stats and optimization suggestions for your mobile web page & also your desktop web page.
Was this article helpful and informative? Let us know what you think!